Privacy Policy
Last Updated: 2026
John Peoples ("we," "us," "our," or "johnpeoples.co.uk") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and other contact details you voluntarily provide
- Technical Data: IP address, browser type, operating system, and device information
- Cookies: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, referral sources, and click-through data
- Affiliate Tracking Data: Information necessary to track affiliate commissions and conversions
How We Use Information
We use the information we collect for the following purposes:
- Conducting site analytics and understanding user behaviour
- Tracking affiliate referrals and calculating commissions
- Improving website functionality and user experience
- Sending marketing communications (with your consent)
- Complying with legal and regulatory obligations
- Preventing fraud and ensuring site security
Cookie Policy
Our website uses cookies and similar technologies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Necessary for site functionality
- Analytics Cookies: Track user behaviour and site performance
- Affiliate Cookies: Monitor referrals and conversions
- Marketing Cookies: Used for targeted advertising and personalisation
You may opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may impact site functionality.
Third-Party Links
John Peoples contains links to casino operators and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review their individual privacy policies before providing any personal information or engaging with their services. Your use of linked sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK data protection law (including the UK GDPR), you have the following rights:
- Right to access your personal data
- Right to correct inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
If you are a US resident, you may have additional rights under applicable state privacy laws (such as CCPA). To exercise any of these rights, please contact us using the information below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Affiliate tracking data and analytics information are typically retained for up to two years. You may request deletion of your personal data at any time, subject to certain legal obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: [email protected]
We aim to respond to all data subject requests within 30 days of receipt.